Influencer Marketing Factory has published a report outlining the impact of fashion streams, including the live-streaming of shopping focusing on a surveyed people within the United States and the United Kingdom.
The study showed that of the surveyed 2,000 respondents from the United States and the United Kingdom, just 36 percent US and 25 percent UK customers said they had purchased something during a livestream, which has an impact on influencer marketing campaigns.
Per those surveyed, 27 percent of Americans that participated said they had spent 20 to 50 dollars on livestream shopping in the last three months, compared to 31 percent in the UK that had spent between $10-$20.
“Livestream shopping has fallen short of expectations in terms of traction this year.
“The US and Europe are still missing certain critical factors such as quality livestream shopping hosts, interaction and incentives, significant discounts and many more that make live shopping a unique model” Alessandro Bogliari, co-founder and CEO of Influencer Marketing Factory said of the study.
“With that being said, this doesn’t mean that it doesn’t have the potential to grow exponentially and this can ideally be a great opportunity for brands, platforms and creators to beat competitors to the punch and therefore become the market leaders for the upcoming years.”