Asics Corporation has officially announced that they have acquired Njuko SAS, a race registration platform for European running events, and the move now allows Asics to offer race registration services worldwide.
Njuko is a platform that enables endurance-based events to capture and manage athlete registration data, with its capabilities across North America, Japan, Australia, New Zealand and now Europe, an important market for Asics.
“We recognise a real opportunity in the market to improve how races interact with runners, and in turn, how Asics interacts with runners” Asics chief digital and information officer Mitsuyuki Tominaga said in a press release.
“Running events provide unique experiences to individuals seeking a diverse set of running goals, and Asics is committed to being there for runners every step of the way” Asics founder and CEO, Pierre Duvelleroy added.
“What Asics is building for the long run will be instrumental in helping events transition into a more digital approach.
“We are excited that a brand so deeply ingrained in the running community shares our vision, and we look forward to introducing our expanded offering to the racing industry.”