Avon is preparing to launch a virtual try-on online (VTO) shopping experience in nine of its initial markets, including the United Kingdom, through a collaboration with artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology provider Perfect Corp.
The new feature will allow Avon customers to try on around 400 makeup products, from lips, eyes and face categories, through their mobile camera or desktop webcam, with in-person Avon reps on hand to advise customers using the tech.
“This type of beauty technology isn’t widely available in the mass beauty market. Until now, it has only been prestige brands offering this type of brand experience” Alex Long, head of omnichannel global marketing at Avon said in an official press release.
“We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalised experience and be confident in their purchase.”
“At Avon we have millions of customers around the world and are constantly re-evaluating the ways we can best serve them and drive confidence in their product choices.
“We are proud of being an early adopter of beauty technology and understand the important role it has for the modern beauty shopper.”